Building an Effective Website in 6 Steps

© 2016 JC Raulston Arboretum

This website using color, images, words and link placement to guide visitors. I did not design this website, only using as a reference.

An effective website generates leads through story telling, colors, images and ease of use.

Before creating your website, brainstorm about what you want it to accomplish for you. Consider who will be visiting your page, what will they be looking for and what is the easiest way you can make sure they find it.

  1. Tell your story in 145 characters on your front page (this encourages you to be specific, direct and careful about your word choice).
    1. Expand your story to a few paragraphs with interesting pictures using an “About Us”, “Our History”, “Our Background” type of page.
      1. Include: who, what, where, when and why.
  2. Colors effect meaning, relevancy and professionalism (or lack there of)
    All website content © 2016 North Carolina Botanical Garden unless otherwise noted.

    This website uses white space to balance out the different colorful sections. I did not design this website, only using as a reference.

    1. Select colors that identify the purpose of your website
      1. Rainbow colors indicate fun, elementary, education
      2. Calm colors represent health, wisdom
      3. Bold colors represent business and dominance
  3. Contact information
    1. Always include ways for visitors to reach you in person, online, over the phone
  4. Social Media
    1. If you are using any social media accounts, make sure they are listed on every page of your website
  5. Images
    The North Carolina Arboretum ©2016 website by Cuberis

    This website utilizes color and imagery to immediately draw you into their product – nature. I did not design this website, only using as a reference.

    1. It is true, images can speak a thousand words – so select and use them wisely.
    2. Each post should include at least 1 picture.
  6. Writing quality
    1. Please have someone edit your website content for grammatical errors or unclear language.

There are many other elements to consider when creating a vibrant and thriving website, however for this article I am keeping it simple and focused.


Watching Bread Rise

Baking brioche and breakfast breadI have fallen in love with flour.

Combining this soft material with salt, yeast and water is pure magic.

Today I have been watching bread rise twice with my second batch of brioche using a delicious recipe from flour by Joanne Chang and my first batch of breakfast bread from Home Made Simple.

The brioche is scrumptious with just a little butter rubbed on immediately after leaving the oven. Then eating after it has cooled for about 30 minutes to an hour… it is perfect!

I bake it at 325 for 20-25 minutes. I prefer rolling it out into ten 2″ rolls and ten 1″ rolls and then placing the 2″ roll into a cup in a 12 cupcake baking sheet. I press an indentation into the 2″ roll and then place the 1″ roll snugly in the center.

The brioche recipe from Joanne is wonderful, because you can make the dough the day before, let it proof in the refrigerator over night and then bake the next morning!


Communicators Network Prepare for first meeting in Fuquay-Varina

Communicators Network Business Group in Fuquay-VarinaAs we get ready for our first meeting, here are some questions to be thinking about:
– When you look back a year from now, what do you hope this Circle has helped you accomplish?
– What is one thing in your life you wish you could change?
– If you had to describe your life in three sentences, what would you say?
– What holds you back from pursuing your boldest dream?
– What is your biggest fear, and where does it come from?
We will each have a chance to share about 1 or 2 of the above that resonates with us the most during our first meeting on August 11th. Register to attend today:
I can’t wait to see you!
Anna Campbell
Not able to attend our Lean In meeting in Fuquay-Varina? Visit Lean In to see if there is a group in your area!