Podcasts are an emerging market for communicators, strategists, and marketers. According to “The Infinite Dial” report by Edison Research and Triton Digital, 40% of Americans have listened to a podcast. That is an estimated reach of 112 million people. I enjoy listening to the Sustainable Business Australia (SBA) podcast. The host for this podcast is Andrew Woodward,… Read More Will Podcasts Engage Your Target Audience?
Did you know that Google Trends can help PR practitioners understand the ebb and flow of popular content? I am wildly in love with the idea of supporting sustainability focused businesses. I just can’t figure out how to find them. And once I do find them, how do I know they are telling the truth?… Read More Exploring Google Trends about the B Corporation Community
The COMx panelists shared experiences and research conducted in relation to philanthropic giving. They highly recommend organizations alter their income strategies dependent on philanthropy in order to successfully maneuver the changing landscape of giving between Baby Boomers and Millennials. COMx events are Rapid fire TEDx style talks by community and business leaders. Followed by an interactive discussion led by our… Read More Changing Philanthropy Habits Affect Survival of Organizations