The COMx panelists shared experiences and research conducted in relation to philanthropic giving. They highly recommend organizations alter their income strategies dependent on philanthropy in order to successfully maneuver the changing landscape of giving between Baby Boomers and Millennials.
COMx events are Rapid fire TEDx style talks by community and business leaders. Followed by an interactive discussion led by our engaging panelists. Our goal is simple – to build community across sectors and among diverse stakeholders. COMx events are hosted by The Institute for Nonprofits and Loading Dock Raleigh.
The October 2016 COMx Panel included:
- Philip Freeman, Founder & CEO, Murphy’s Naturals and Founder of Loading Dock Raleigh
- Barbara Jesse-Black, Executive Director, PTA Thrift Shop, Inc.
- Rick Larson, Senior Vice President & Director of Strategic Initiatives, Natural Capital Investment Fund
- Cyndi Soter O’Neil, Senior Policy Advisor, ChildTrust Foundation
- Isa Watson, Founder & CEO, Envested.
The panel was moderated by Mack Koonce, President & CEO, United Way of the Greater Triangle.
Philanthropy Patterns Changing
Isa Watson, Founder & CEO, Envested has conducted in depth research on the giving patterns for different age groups. She found that baby boomers donated large amounts to specific organizations each year to take advantage of tax write offs. And at the same time millennials are donating in smaller amounts throughout the year depending on emotional responses with completely random causes.
Elizabeth Benefield with the Institute for Nonprofit Research, Education & Engagement at North Carolina State University says, “COMx has quickly become one of the Institute for Nonprofits’ most popular events. I think the reason for this is because it attracts people from all sectors who really care about creating social impact. They understand that all of our skills are needed to solve the big challenges of our time. It is very rare to attend a gathering that includes nonprofit executives, funders, business leaders, students and faculty.“
Many of the panelists emphasized the importance for organizations to create digital engagement in order to start monetizing on social impact investments. They also recommended providing workplace giving platforms to help build adaptive capacity.
Understanding the changing landscape of philanthropy will enable us to continue building a strong and lasting community.