Blog, Business Edge

Marketing Doctrine Leads the Way for Successful Corporate Communication

Professors Challagalla, Murtha, and Jaworski set out to find a marketing concept that enables large corporations to formulate a firm-wide common marketing approach that allows consistent decision making and flexibility to adapt marketing decisions to their specific circumstances. They have selected “marketing doctrine” as their war horse and plan to explore the overall concept as… Read More Marketing Doctrine Leads the Way for Successful Corporate Communication

Blog, Blog Post, Mrs Anna Campbell

Going back to college with focus and determination

Time has provided me with a wonderful opportunity to figure out what I love to do and how I can best achieve my business goals. Being a part of a team of intelligent, focused and inspired communication and marketing specialists is my career game plan. Understanding what is required and how to achieve them has… Read More Going back to college with focus and determination